HeiQ Materials AG has announced two key hires to provide sales, marketing and technical support for its partners.
Colleen Nipkow has been named marketing director for North America, and Paul Middleton has been named Brandforce Europe and Technical Director Brandforce. Nipkow will oversee HeiQ’s North American marketing efforts, leading strategic planning, budget, and all aspects of marketing communication for the region. Middleton will manage brand relations with HeiQ’s European partners while providing support for the Global Brandforce Team on all technical aspects.
“At HeiQ, we believe in our people, their skills and their passion for success,” stated HeiQ CEO, Carlo Centonze. “With the hiring of Colleen and Paul, we add two more experienced professionals to our team. We are very proud that they decided to join HeiQ and our ambitious plan to be the technology innovator and marketeer for our brand partners.”
Nipkow’s depth of experience includes over 25 years of marketing roles in the outdoor industry. She has worked with brands including Polygiene, Gregory Mountain Products, SCARPA North America and Black Diamond Equipment. Middleton comes to HeiQ with 30 years of experience developing new finishes while ensuring all yarns, constructions, chemical effects. finished and process routings comply with the customer’s expectations. His previous experience includes technical director for both Polygiene and Courtaulds.
“I joined HeiQ because I feel aligned with their core value – Differentiate. Innovate.” stated Nipkow. “The strategy of R-D-M (research, develop, market) sets HeiQ apart as an innovation partner to the brands. I am excited to be working with the teams in both North America and Switzerland to support these HeiQ values and strategy.”
Both Nipkow and Middleton will attend the Outdoor Retailer Summer Market in Denver with HeiQ.
“I am very happy to be joining the team at HeiQ,” said Middleton. “HeiQ’s mission to be the leader in textile innovation will allow me to help our brand partners incorporate innovative finishes and effects into their products.”