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Tuesday, July 27, 2021

Great Trango Holdings Adds New Sales Director

Great Trango Holdings announced the addition of three new team member, including Keith Patterson, who joins the Trango team as sales director. Toni Leskala has been names as product manager, and Everett Russell as marketing manager.

Patterson brings the more than 20 years of experience in the outdoor industry, serving in previous roles as vice president of sales and marketing for Deuter, the director of sales and marketing for Dynafit/Salewa, and most recently as the vice president of sales and marketing for Bergans of Norway. 

“Trango has a rich history in the climbing community, and I’m excited to join a team that’s so passionate about climbing, the gear, and its users,” said Patterson. “I’ve always enjoyed the challenge of growing a business to the next level, and I’m looking forward to continuing the momentum Trango has seen, and to expand our dealer and consumer base.”

Russell is an industry veteran and brings with him eight years of marketing experience. Before joining the Trango family he served as La Sportiva NA’s sports marketing manager, directing their ambassador and field marketing programs. Leskala has been working in the outdoor industry overseeing product management and development tasks for two decades, most recently at Backcountry Access.

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