　Grassroots Outdoor Alliance, an organization of 55 innovative specialty outdoor retailers across the U.S., announce new vendor partners: Hydro Flask and Sport Hansa.
The Grassroots Outdoor Alliance brings together independent outdoor retailers from across the country, allowing members to tap into an extensive network of knowledge and resources. As vendor partners, Hydro Flask and Sport Hansa are supporting independent retailers and reaching customers at a hometown level.
“The Grassroots Outdoor Alliance promotes community values and commitment to quality,” said Tim Rouillard, vice president of outdoor sales at Hydro Flask. “We share those values at Hydro Flask and are excited to sign on as vendor partners.”
“Partnering with the specialty retailers of the Grassroots Outdoor Alliance is a perfect way for Sport Hansa to deliver handmade Scandinavian tools to customers who seek items that are steeped in craftsmanship, utility and tradition” said Matt Huff, managing director of Sport Hansa. “Our product lines are made by craftspeople whose heritage commenced in 1697, 1880, and 1932 for Hults Bruk, Wetterlings and Helle respectively. There is a growing set of U.S. consumers who seek out items that they can study, contemplate and develop a true bond with but that they can also put through the paces.”
