Grassroots Outdoor Alliance, a national organization dedicated to the health and growth of specialty outdoor retail, welcomed surf brand Jetty to its national vendor partner network. As a new Grassroots vendor partner, Jetty will participate in the upcoming Grassroots Connect Show, Nov. 11-14 in Kansas City, M.O..
Jetty joins the Grassroots nationwide network of 95 independent retailers with 210 locations in 45 states; its addition elevates the group’s vendor community to 67.
Its inclusion as a vendor partner gives it direct access to the Grassroots retailer community. Through membership, there are numerous opportunities to collaborate, engage and learn, including accessing customized data reports, facilitated learning events, access to the Grassroots staff and a guaranteed invitation to the Grassroots Connect twice-yearly buying show.
“We’re very excited to welcome Jetty into Grassroots as a vendor partner and to support them in their continued growth in outdoor,” said Gabe Maier, president of Grassroots Outdoor Alliance. “The leadership at Jetty has a specialty first sales strategy that aligns really well with our retail members and we continue to hear the product is resonating well.”
Headquartered in Manahawkin, N.J., Jetty was founded in 2003 as a testament to the unyielding spirit of surfers and coastal adventurers. Recognizing a void in the market, five friends and founders set out to capture the raw essence of their way of life, where perfection is often found in cold waters, foul weather and East Coast grit.
“Jetty is super excited to become a Grassroots Outdoor Alliance vendor partner,” said Cory Higgins, Jetty’s co-founder and CCO. “The group’s dedication to the health and growth of the specialty outdoor market aligns perfectly with Jetty’s goals and values. Every aspect of our GOA experience over the past few years has been thoughtful and professional. The brand and retailer curation is top notch, and the Connect Show is efficient and well organized. We’re looking forward to continuing our journey within the GOA and building more long-lasting partnerships.”
Now in its 21st year of business, Jetty continues to offer eco-minded, durable apparel that embodies the fickle conditions of northeast surf and encourages outdoor adventure despite the weather. As a B-Corp Certified company, Jetty prioritizes reducing waste, creating premium products and supporting coastal communities through its nonprofit, the Jetty Rock Foundation. This registered 501(c)(3) charitable organization that has donated more than $2.3 million to clean water initiatives and disaster relief efforts.
Retailer attendance at Grassroots’ upcoming Connect Show will be up 13-percent to 157 retail businesses, vendor attendance will increase eight percent to 134 brands and total buyers in attendance will rise 3.5-percent to 387, compared to numbers at last Fall’s Connect Show.
