Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, announced the addition of five new retail members as well as the addition of Big Agnes and Osprey as vendor partners.
The new retailers include Active Endeavors (Iowa), Bill and Paul’s (Michigan), Nomad Ventures (California), Outdoor Experience (Idaho), and Soko Outfitters (Iowa). The fivesome of new members boosts Grassroots retail roster to 96 members in 196 retail locations.
On the supplier side, the addition of Big Agnes and Osprey expands the Grassroots vendor partner community to 65.
“With the boom in all things outdoors and the solidifying awareness among consumers of the positive impacts of ‘buying local’, there is unprecedented energy and momentum driving the independent specialty retail channel right now,” said Rich Hill, president of Grassroots Outdoor Alliance.
Grassroots vendor partners gain direct and personal access to the Grassroots retailer community, earning the opportunity to engage on numerous levels including facilitated learning events, regular planning meetings, participation in the specialty outdoor-specific Switchback data management system, and a guaranteed invitation to Grassroots Connect, the group’s hyper-efficient, twice-yearly buying show, next scheduled for November 2021.
The Grassroots Outdoor Alliance is a collaborative strategic network of 96 independent retailers with 196 retail locations in 42 states, working together for the health and growth of specialty independent outdoor retail.
Through data collection and analysis, direct member support, specialty events and deep vendor partnerships, Grassroots Outdoor Alliance is creating a vision and roadmap for the long-term success of independent specialty retail. For more information on Grassroots Outdoor Alliance, go to www.grassrootsoutdoors.com.
