Grassroots Outdoor Alliance announced that Salewa and Dynafit have joined the organization as Vendor Partners.
Salewa is one of Europe’s leading outdoor brands and has seen triple digit growth in North America for the past three years, while Dynafit provides high tech products for athletes seeking rapid uphill and downhill performance in both summer and winter. Inspired by the snow leopard who’s image forms its logo, Dynafit’ s core brand values are lightness, speed, performance and technology. In addition, Salewa and Dynafit support a number of social and environmental causes “making them a great fit for Grassroots,” says the retail buying group.
“As a snowsports retailer, The Ute Mountaineer is particularly excited to have Salewa and Dynafit coming on board with the Grassroots Outdoor Alliance as vendor partners,” said Bob Wade, co-owner of Ute Mountaineer. “Dynafit has been a key part of our backcountry and fitness skiing offering for many years. Our selection has grown from just a hard goods orientation to including many of their ski clothing styles. Likewise, Salewa has become very important to Ute customers in the last two years. Our strengthened relationship through Grassroots makes it any even better winter buy for us now.”
Grassroots Outdoor Alliance has 46 members with nearly 100 retail locations across the United States.
