Innovative adventure travel gear and accessory brand Grand Trunk has announced a change in ownership. A team of Utah-based entrepreneurs has acquired the brand, but co-founder Kevin Kaiser will remain with the business moving forward.
The new team brings extensive outdoor industry experience to the business, said the company, providing resources for expanded product offerings and distribution.
The new owners include Andy Stroman, founder of the outdoor specialty retailer CampSaver.com, and brothers Bruce and Dale Majors, who previously built and grew Bikewagon.com.
Grand Trunk was founded in 2001 as The Travel Hammock and rebranded in 2010 as Grand Trunk to capture its growth in travel goods and accessories. “We believe Grand Trunk has just begun to tap it’s potential in the outdoor and adventure travel market,” said Kaiser. “Getting outdoors has never been more popular than it is today, we’re excited to expand our product offering to match our brand mission of providing ‘Goods For The Road.’ I am also excited to be working with a great group of people who know the industry and can help Grand Trunk grow.”
The deal was completed in May 2020, and the business has continued to fulfill orders and offer customer service during the heightened demand for outdoor products during the COVID19 pandemic. Starting July 10th, the new company’s headquarters will be in the Salt Lake City area. Grand Trunk was advised by Bell Lap Advisors and Newpoint Advisors on the process.