W.L. Gore & Associates is launching a new Gore-Tex brand campaign in 2017 that encourages people to “follow their outdoor passions – and simply forget about their gear.”
The Don’t Think About Gore-Tex products campaign plays on the idea that the more reliable your gear is, the more you are able to focus on whatever outdoor activity you most enjoy pursuing, says the company. And that the Gore-Tex brand has the historical credentials and ongoing technological innovation to allow consumers to completely trust any product built with its products.
Starting in April 2017, Gore Fabrics will deploy the campaign across a variety of digital and print platforms. Components will include brand storytelling and editorial, consumer contests and brand engagement activities, advertising, social and digital media, events, and adventurer/professional affiliations.
RELATED: Gore Establishes PFC Goals for 2020