Swedish outdoor brand Fjällräven expands its Boston footprint with the opening of a new brand center in Cambridge, Mass. The 2,000-square foot Cambridge store is the brand’s second retail location in the Boston Metro region and its 18th location in North America.
“We are excited to add the new Cambridge location to our New England brand center base,” said Nathan Dopp, president of Fjällräven North America. “With the success of our Newbury Street location and strong independent retailer base, we know the avid outdoor consumers in the Cambridge community will welcome us to the neighborhood. As with all of our brand centers, we hope this location provides an opportunity for outdoor consumers to meet, shop, share about their last adventure, and perhaps even experience a bit of Sweden.”
Fjällräven celebrated its grand opening last weekend with live music, waxing demonstrations, gear giveaways, complementary food and drink, and special promotions.