Gear Aid Acquires HEROCLIP

Gear Aid Inc. has acquired award-winning HEROCLIP swivel carabiner product line from Lulabop Inc.

Founded and invented by Mina Yoo in 2014, Lulabop has sold more than 1 million units of the patented HEROCLIP worldwide. With the completion of the acquisition, the versatile, trail ready HEROCLIP strengthens the growing line of trademarked GEAR AID Adventure Tools.

“Our design team has always admired the simplicity, rugged durability, beauty, and innovative design of the HEROCLIP carabiner” said Gear Aid President Clark Campbell. “These attributes make HEROCLIP a great fit for the Gear Aid brand. Mina and her team at Lulabop have done an exceptional job of building awareness and a committed following for the HEROCLIP brand.”

GEAR AID plans to reintroduce the HEROCLIP swivel carabiner to its network of more than 2,500 retail and distribution partners throughout Asia, Australia, Europe, New Zealand, North America and the United Kingdom.

Lulabop Inc. founder Mina Yoo said, “The HEROCLIP brand has always been about inspiring joy and confidence in the everyday adventurer. I immediately sensed the same enthusiasm and drive in the people I met at Gear Aid. Their customers share the same ‘can do’ DIYspirit as the fans of HEROCLIP. I am incredibly excited to see the team at Gear Aid and McNett Europe bring HEROCLIP to a wider market and take the business to another level.”