Following its return to the U.S. market more than a year, Italy-based Garmont is re-entering the Canadian market as well. The company reportedly has hired Stephen Bergeron as general manager of Canadian operations.
Bergeron’s is responsible for building a team of Canadian sales representatives and supporting retailers for Garmont. Prior to Garmont, he worked in sales, retail and marketing capacities for Trango World, La Sportiva, Kayland and Icebug. So far, he has appointed sales teams in Alberta, British Columbia, Ontario and Quebec. Darin Riedel will represent Garmont in Alberta and British Columbia, Bill Dee will support Ontario, Adam Merkosky will represent Alberta and the Northwest Territories and Bergeron will manage the Quebec/Maritimes territory.
“After a successful first full year delivering footwear in the United States, we see great opportunity in the Canadian market,” said Bill Dodge, CEO of Garmont North America. “The Garmont brand already has a strong reputation in Canada. Our quality product is ideal for Canadian outdoor adventurers and we are seeing positive feedback from key retail partners.”
RELATED: Garmont Hires Great Lakes Reps
