KIPRUN, a France-based performance running brand with roots in decathlon competitions, announced its official launch in the United States today. Built on a mission to “democratize high performance running,” KIPRUN introduces three hero footwear models to the U.S. market: the KIPRIDE MAX, KIPSTORM ELITE, and KIPSUMMIT MAX. Across the three KIPRUN collections, the brand delivers cutting0edge foam technologies, advanced geometries and race proven design for road and trail runners at competitive price points, said the company.
Launched in 2008 and currently present in 70 countries, KIPRUN was born from the rallying cry, “keep running” that was immortalized by cheering fans at the 2007 New York City Marathon. Those words, echoing across 26.2 miles, became both the brand’s name and its purpose: to support everyone to keep running so they can explore their potential and grow, said KIPRUN executives.
“The U.S. has one of the most vibrant and diverse running communities in the world,” said Julien Vancauwenberge, chief marketing officer at KIPRUN. “From road racing to trail running and everything in between, runners here are constantly pushing boundaries. We’re excited to introduce KIPRUN to this market with footwear designed to support every stage of the running journey.”
Beginning today, KIPRUN footwear will be available online at https://www.decathlon.com/collections/kiprun-shoes and at select specialty run retailers nationwide, such as Running Warehouse, Heartbreak and Run Moore.
