Foot Locker unveils a new store model with the opening of a “Power Store” on Friday, Jan. 25 in Eastpointe, Mich. With more than 8,500 square-feet of retail space, Foot Locker boasts full-family shopping with a women’s shop-in-shop and a Kids Foot Locker; offering footwear, apparel and accessories for men, women and kids.
Foot Locker, Inc. currently operates Power Stores in London, Liverpool and Hong Kong and is expected to open more than a dozen new Power Store locations across its family of brands in 2019. Upcoming stores are planned for communities in Los Angeles, New York and Philadelphia in the U.S., and Milan in Europe.
Meant to serve as a hub for local sneaker culture, art, music and sports, the Metro Detroit property features custom art from notable Detroit artist Désirée Kelly. The store is home to an activation space that will host regularly-scheduled events and activations for the sneaker-obsessed.
“It’s our goal at Foot Locker to bring the excitement of sneaker culture to local communities around the world, and that’s what our new Power Store model is all about. We’re focused on creating immersive brand connections that are authentically tied to the neighborhoods they serve; from the local store staff that we hire to the products and experiences we offer,” said Frank Bracken, VP and GM of Foot Locker. “We are excited to be testing this new approach with its first U.S. location in Eastpointe, as we continue our journey of transforming how we serve and connect with our customers.”
In addition to community-oriented activations, the store will offer exclusive, city-centric products including adidas AM4DET – a new SPEEDFACTORY shoe designed by Kayla Donaldson, a Detroit native who took inspiration from her city, her craft and her story to bring the city and design to life. Other Detroit-inspired products include Nike’s “Home & Away” Collection, New Era hats, Herschel bags, Detroit vs. Everybody and District 81 apparel and more from local designers and personalities like Rick Williams.
“I was born and raised on the East Side of Detroit, so partnering with Foot Locker to visually bring their new store to life in my neighborhood has been incredibly special,” said Kelly. “I found inspiration in Detroit’s iconic history and heritage and I hope the community sees these works of art as a shrine to our city.”