Fleet Feet Snaps Up JackRabbit

Fleet Feet announced it will acquire JackRabbit from affiliates of CriticalPoint Capital.

The acquisition is expected to close in early December. The acquisition is expected to include JackRabbit’s retail locations, which span 15 states, as well as the company’s e-commerce business.

Terms of the deal were not disclosed.

“This acquisition creates a nationally connected-and-supported network of 250 community-based retail stores, all poised to deliver an exceptional experience for customers, and I couldn’t think of a better outcome for all involved,” Fleet Feet president and CEO Joey Pointer said in a statement.

JackRabbit was founded in 2011 as the Running Specialty Group. It was acquired in 2017 by affiliates of CriticalPoint Capital.

According to Fleet Feet, Jackrabbit.com will redirect to Fleetfeet.com as soon as the transaction closes. JackRabbit branding will transition to Fleet Feet by the end of 2022.

“We believe that with the right running partner, there’s no limit to how far we can go,” JackRabbit CEO Bill Kirkendall said in a statement. “In Fleet Feet, JackRabbit has found an incredible partner for the long haul that will benefit our brand, staff, customers and communities, and we can’t wait to move forward together.”