Fleet Feet, the largest franchisor of run specialty stores, named Jonathan Sipling as its new VP of marketing and digital.
In this newly-created role, Sipling will focus on expanding brand visibility, enhancing customer engagement and driving omni-channel and ecommerce growth through digital transformation and initiatives. He will also support Fleet Feet’s franchise and company-owned brick-and-mortar businesses. Sipling will report to company COO, Jason Jabaut.
“Jonathan brings a wealth of knowledge from his previous leadership roles with athletic, retail and franchisor businesses, making him the perfect fit to lead this area of our business,” said Jabaut. “His expertise in developing innovative marketing campaigns and leveraging data and analytics to optimize performance will be instrumental in elevating Fleet Feet’s shopping experience both in-store and online.”
Sipling brings to Fleet Feet more than 20 years of experience, having previously served as CMO of DISH Wireless, where he oversaw marketing strategy, execution and digital operations for Boost Mobile, Boost Infinite and the DISH retail wireless business. He has also held C-level positions with Elevate Brands and Wayfair, in addition to taking on leadership positions with Amazon, Adidas and McKinsey & Company.
“I became a Fleet Feet customer in 2003, when I began training for my first marathon, and am thrilled to join this amazing brand that embodies community and a passion for running,” said Sipling. “I look forward to collaborating with the team to amplify our message and serve even more people who want to get moving and feel good on their feet.”
Sipling’s appointment rounds out Fleet Feet’s recent executive hires in business operations, finance, IT and supply chain, as well as leadership expansions and promotions across business development, HR and marketing. Since 2023, Fleet Feet has opened 25 new stores, including 20 franchise locations. Together, Fleet Feet and Marathon Sports serve more than five million customers across 300 locally owned and operated stores.
