Fjällräven, the Swedish heritage outdoor brand known, is showing its commitment to getting people outside on Black Friday this year. On November 29, Fjällräven will give away 1,500 annual passes to U.S. National Parks to the first customers to make a purchase at its retail stores across the United States.
The National Parks Pass gift-with-purchase giveaway will take place at each of Fjällräven’s 21 brand stores in the U.S. on Black Friday. Each store opens at 10:00 a.m. local time, and the annual passes to U.S. National Parks will be given on a first-come, first-served basis to customers. Purchase of a product is necessary to receive a National Park pass; however, there is no minimum purchase required.
“The Fjallraven team has a passion for being in nature because we know the positive effect getting into nature has on the body and mind. We wanted to do something different. We will give Fjällräven fans unparalleled access to nature through our National Parks this Black Friday,” said Fjällräven’s CEO of Americas and V.P. of Fenix Outdoor International AG, Nathan Dopp.