Fjällräven NA Opens Flagship Center in Boulder

Swedish outdoor brand Fjällräven announces the opening of a flagship retail brand center near its North American headquarters in Boulder, Colo. Located on a corner of the iconic Pearl Street mall, the retail space is the brand’s 17thNorth American door.

Fjällräven first opened shop in Boulder in Fall 2013. As the brand continues to gain momentum stateside, an upgraded store became necessary to support fast paced growth within the Rockies region and to better allow the consumers to experience the product, says the company.

“The Boulder area has been a key part of who we are as a brand from day one. The community here has truly embraced the brand and it’s exciting to have become a go-to destination for local outdoor enthusiasts and travelers alike in this iconic outdoor town,” said Nathan Dopp, president of Fjällräven North America. “The upgraded brand center will continue to offer a one-of-a-kind customer experience, while still maintaining that sense of outdoor community that has truly made us who we are today.”

The upgraded Boulder store carries a wide assortment of the brand’s sustainable outerwear, apparel, backpacks, accessories and gear for men, women and kids. Fjällräven will officially mark the grand opening of its Boulder flagship with a celebration for friends and neighbors on Thursday, September 29. Stop by from 7:00 – 9:00 p.m. for special screenings of select works premiering in the Adventure Film Festival; entertainment from Americana folk group, Kind Hearted Strangers; and complementary drinks and hors d’oeuvres.


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