Performance sock brand Feetures announced its partnership with Fleet Feet to donate up to 20,000 pairs of free socks to medical professionals in select regions throughout the United States. The Buy One, Gift One program will go into effect immediately and run until every pair has been donated.
After Feetures CEO and founder Hugh Gaither and Fleet Feet president and CEO Joey Pointer discussed how their two companies could engage their running tribe to help at a national level during this COVID-19 crisis, the Buy One, Gift One program was created. Building off of Fleet Feet’s charitable arm, Do the Run Thing, they came up with a program that would support both medical professionals on the frontline and Fleet Feet stores which, like almost all small and locally owned businesses, have had to drastically alter operations during the past month. Through the Buy One, Gift One program, customers can place Feetures sock orders for curbside pick-up at their local Fleet Feet store and Feetures will match their purchase with a donation to medical professionals in select regions, up to 20,000 pairs.
“We recognize that one of the main activities people are able to pursue while social distancing is running,” states Joe Gaither, vice president of marketing at Feetures. “At Feetures, we have a long history of working with retailers to donate and distribute socks to those in need. Our hope is that by working with Fleet Feet, we can show appreciation for healthcare workers on the frontlines while also helping people run and support their local running store in a safe way.”
“As husband to a critical care pediatrician, I have first-hand insight into the bravery and selflessness of the medical community,” said Pointer. “I’m thankful for Feetures’ generousity in partnering with Fleet Feet on something meanginful that both provides comfort to those on the frontlines and helps our communities and stores do what they do best – work together on acts of goodwill through running.”
“Much has been said about the bravery and courage of our staff, but I don’t think people fully appreciate the physical toll that this patient population and all of the additional PPE can take on our staff,” said Mark Miller, President and CEO at West Hills Hospital. “We are so excited for our staff to receive these donations; it will be perfect for them and the hard work they are doing.”