EXPED USA announced a partnership with Parallel 45 Sales Group that will increase and EXPED’s midwestern representation for customers and retail partners. Effective immediately, Parallel 45 Sales Group will oversee strategy, sales and service in North Dakota, South Dakota, Nebraska, Missouri, Iowa, Illinois, Minnesota, Wisconsin, and Michigan’s Upper Peninsula.
“Since 2009 EXPED has been an industry leader in luxury sleep solutions. The timing is right to introduce these unparalleled sleep experiences and the EXPED brand to our midwestern outdoor community,” said Tracy Collins, Director of Sales at EXPED USA. “Doug and team bring almost two decades of industry knowledge, strategic planning, and retail operations. EXPED is committed to building an industry-leading sales and service team and we’re excited to add an agency with Parallel 45’s experience to support our growth strategies.”
Parallel 45’s founder and principal representative Doug Scott is based in St. Paul, Minn.