eVent Fabrics, which provides high-performance, waterproof and breathable technology, is partnering with Formidable Media. This PR agency has roots in the textile and apparel industries, for strategic communications and brand elevation services.
Effective immediately, it will assist eVent by providing communications and public relations to increase global brand visibility.
“For the past 25 years, eVent has led the way in breathable waterproof technology, and thanks to recent advances in performance and sustainability, we’re ready to embrace our next round of growth in the market,” said eVent Fabrics president, Chad Kelly. “We’re looking forward to having Formidable help us gain brand recognition and market share.”
eVent’s list of technology includes waterproof, windproof and professional options, providing solutions for demanding apparel, footwear and accessory applications. Its portfolio of weatherproof tech includes the new sustainably-minded alpineST and eVent BIO solutions.
“eVent is an ideal partner for Formidable Media,” said Scott Kaier, the founder and president of Formidable Media. “A highly technical and well-respected material supplier, eVent offers brands some of the best performing waterproof/breathable laminates on the market. Couple that with several PFAS-free offerings, and this is a brand that is well positioned for serious growth.”
eVent Fabrics will join Formidable Media’s growing list of prominent textile and apparel industry clients, including ALLIED Feather + Down, Green Theme Technologies and Active Apparel Group.
