Interbike owner, Emerald Expositions, has announced that the Interbike trade show will not take place in September 2019 in Reno, Nev., as previously scheduled. Instead, the company will research alternative plans for 2020 and beyond, including the opportunity to launch events featuring bicycling and bike-related components collocated within its various sports trade show franchises.
Darrell Denny, Executive Vice President of Emerald Expositions’ Sports Group, said: “While there were distinct advantages to Reno and Tahoe as venues for Interbike and the Free Ride Festival, respectively, overall travel time and cost proved challenging for attendees and exhibitors.
“Further, the past four years have been difficult for the U.S. bicycle market. The substantial increase in tariffs on bike related imports during 2018, and announced for 2019, is compounding these challenges.
“As a result, we are rethinking how to best serve the cycling industry and will conduct a review of the possible timing, locations, and formats with dealers, brands, distributors, reps, designers, and media over the coming months. Our goal is to develop and deliver thoughtful solutions which provide strong returns on investment for all industry participants.”
As a result of the decision, Justin Gottlieb, show director, Andria Klinger, sales director, Andy Buckner, art director, and Jack Morrisey, marketing director, will leave the company, effective December 31, 2018.
