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REGULARS
Data Points
8 Numbers worth NotingFamily outings, flashlights dim, three foot
strikes, and more
FLOORSPACE
48 The Future of the Sales FloorIn-store technology stories
50 An Upside to MarkdownsBoxFox lifts your excess inventory
BACK OFFICE
52 Rethinking ReturnsIs your policy hurting your business?
6 Letter from the Editor 12 Rep News & Notes 54 Advertiser IndexREPORTS
16 Game ChangersEvery once in a while, even the most jaded
outdoor editors come across new product
introductions and advancements that can
be truly described as revolutionary. Here are
four profiles of game changers found in the
aisles of the most recent ORWinter Market.
By Ernest Shiwanov
18 Rubber Recycles Up 20 A Quantum Leap in Insulation 24 Raising the RXBAR 26 Bringing the Heat 30 Camping Re-DefinedCamping is primed for a big summer as the
market has been injected with a new, youth-
ful energy. Sales and participation numbers
don’t lie.
By Martin Vilaboy
40 StoreWi-Fi ROIWi-Fi and location-based data analytics help
justify the cost of “free”Wi-Fi. Retailers can
no longer afford not to offer customers in-
storeWi-Fi access.
By Martin Vilaboy
CONTENTS
Spring 2016
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