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Inside Outdoor | Spring 2016 48
The Future of the Sales Floor
first Ultra
HD IP video surveillance camera, the
IKS-WB9518, able to capture 4K video
in 3840 x 2160 resolution at a rate of
25 frames per second. The Ultra HD
resolution provides high level of detail
to more effectively capture moving ob-
jects (i.e. license plates), monitor large
parking areas and
assist in collecting
forensic evidence
when a crime has
occurred. Toshiba
says its deployment
can reduce the num-
ber of conventional HD cameras
needed by nearly 50 percent due
to its ability to cover very
wide spaces.
“Adding four times
the pixels into a
video frame em-
powers security
professionals to
Technology has b come as much a part of retail as price tags and general stores once were. In today’s world, price
stickers are technology and general stores are globalized organizations spending full percentage points of revenue
chasing the omni-channel dream.
But that technology investment isn’t all going to e-commerce. Larger and leading-edge retailers know they need to
power up their in-store staffs and spaces to satisfy and keep the attention of empowered shoppers. Here’s a taste of the
types of technology hitting their sales floors.
SCOTTeVEST, the Ketchum,
Idaho-based vendor or multi-
pocket, gadget-friendly clothing
for techies, travelers and outdoor
enthusiasts, is giving a voice to
the “silent salesperson,” along
with video, intelligence and even
fulfillment capabilities. The com-
pany’s revolutionary, new point
of purchase display incorporates
personalized video, live assistance
and biometric scanning to create
a guided shopping experience.
It also brings to life the future of
brand-customer interaction and
gives retailers tools for competing
with online giants.
At first glance, the PoP looks
like a somewhat familiar garment
rack, but when a customer ap-
proaches, it activates a video tai-
ore location
that greets that customer. It then
uses biometric scanners to estimate
their correct size and guides them
through the SCOTTeVEST catalog.
Once the customer tries on a gar-
ment, they can scan the tag for a
video rundown showcasing all the
features. If the customer has ques-
tions, the PoP even will open a live
video chat with a SCOTTeVEST cus-
tomer service member.
Once a garment is selected, a
QR code appears, which the cus-
tomer scans to complete the pur-
chase on their phone or through
the kiosk via credit card or elec-
tronic payment methods.
The product hanging on the rack
is for display only, so retailers
don’t have to worry about inven-
tory. After the customer makes a
purchase, SCOTTeVEST facilitates
home delivery, but the retailer
hosting the PoP gets a commission
on the sale. Even if customers do
not purchase a garment through
the PoP, if they push “like” with the
built-in Facebook beacon, it allows
SeV to track the customer’s future
purchases and lock in the commis-
sion for the retailer.
Conversely, all online promotions
ally
pushed to the PoP in each store, en-
suring customers always get the low-
est price available. And since none of
the products on the PoP are designed
to leave the store, each has an anti-
theft tag attached.
“This is truly the best of both
worlds,” says Scott Jordan, SCOTTe-
VEST CEO and co-founder, “a hands-
on truly awesome product experience
plus online fulfillment – never lose a
sale if an item is locally out of stock.”
SCOTTeVEST Provides a Glimpse of the Future of PoP Display
Toshiba Goes Ultra HD 4K for Surveillance