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Store
Wi-Fi ROI
I
t’s been said that in-store Wi-Fi is a linchpin to
omni-channel retail. That’s because this relatively
mature and standardized technology platform
connects the customer’s digital presence (via
their smartphones) to the physical storefront
experience. All the while, the “free” Internet access
provided by guest-host Wi-Fi has almost become
expected by consumers.
Still, only about a quarter of retailers recently
surveyed by Retail Systems Research had Wi-Fi
available for employees on the selling floor, and just 19
percent had wireless available for customers.
Wi-Fi data analytics help justify the cost of ‘free’Wi-Fi
By
Martin
Vilaboy
Inside
Outdoor
|
Spring
2016
40