10 / 56
DATA POINT
Source: Demand Metric
Don’t have bandwidth/resources
Don’t have the needed data
Too difficult
Don’t understand the benefits
Technology not sufficiently advanced
Tried but didn’t work well
Content marketing is minor
Don’t have the need
Other
Families withYouth Participating in Sporting Activities
Source: SGMA; ACTIVE Network
59%
59%
53%
28%
14%
6%
6%
4%
4%
6%
50%
40%
30%
20%
10%
10%
0
1
2
3
4
5
6
Youth
Teens
21%
25% 24% 24%
28%
# OF PARENTAL ACTIVITIES
% PARTICIPATION
34%
23%
28%
22%
33%
24%
36% 36%
0%
Source: Euclid Analytics; Harris Poll
Enroll in/access a loyalty program and its perks
Faster checkout via an exclusive VIP line
Exclusive lines for customer service, in-store picku
Request the attention of a store associate
6
6
53%
47%
42%
52
47%
38%
38%
26%
Millennials
Gen X
Baby Boom
Family Affair
Apparently, the best way to get kids
interested in sporting activities is to
make sure parents keep participating.
According to research from SGMA and
ACTIVE Network, as parents become
more active, the more motivated youth
and teens are by the family. In other
words, “the active family makes sports
participation a priority for the entire
family,” says the study.
Dimming Flashlights?
Hand-held flashlights may be feel-
ing the smartphone effect. NPD Group’s
sales numbers through outdoor channels
during in the past two years certainly
shed some light on category losses. So
far, headlamps, which are reported sepa-
rately, may be immune.
Flashlights Sales Highlight Tough Two Years
Dollar % Change
(Jan ’14 – Dec ’14)
Dollar % Change
(Jan ’15 – Dec ’15)
Hybrid flashlights
-11.2
-0.7
LED flashlights
-4.9
-1.5
Standard flashlights
-19.0
-21.8
Flashlights total
-6.7
-3.5
Source: The NPD Group
10 Billion
The minimum number of apparel and footwear products
from large fashion and performance brands that are going
to be created with unique digital identities built in, due to
a deal between packaging and labeling giant Avery Den-
nison and Evrythng, the IoT platform company backed by
Samsung and Cisco, to add special tagging on products
that consumers can interact with via smartphone.
Lights, camera, inaction
Action video camera sales finished an about-face in 2015, having gone
from an exploding market to imploding numbers last year, presumably
due to saturation. Though we’ll likely start to see typical CE replacement
cycles moving forward, action video camera sales tumbled a whopping 30
percent in 2015, according to sales figure from NPD Group.
Tough Year for Action Camera Sales
2013 Outdoor Market
Sales
2014 Outdoor
Market Sales
2015 Outdoor
Market Sales
2014 %
Change (YoY)
2015 %
Change
(YoY)
$88,123,319
$98,662,047 $69,520,869 12%
-29.5%
Source: NPD Group
5.5%
Expected compound annual growth
rate of global trail running shoe
market between 2017 and 2022,
says Research and Markets. Global
sales hit $2.37 billion in 2015, with
North America accounting for a
quarter of sales.
10
Inside
Outdoor
|
Spring
2016