After a long pause, DRIFT, formerly DZR Shoes, is back, tapping decades of footwear design experience for a new chapter, announced the company.
Originally founded in 2010, Drift Zone Racing (aka DZR) was known for its SPD-compatible sneaker. The company’s goal was to create footwear that felt natural on and off the bike, with its designs initially embraced by urban cyclists. The brands founders shared experiences in competitive mountain biking, combined with leadership roles in product design and development at Salomon, SRAM and Scott.
During its hiatus, the company returned to the mountains of British Columbia, where the team brought back the DRIFT name, started designing new footwear, and tested with local athletes for on-mountain and wet-weather riding.
“Designing footwear is what I love to do, and it’s so exciting to be back with fresh eyes and footwear that reflects the legacy of DZR yet evolves the materials, craftsmanship and innovation,” said DRIFT co-founder and CEO, Shane Rattazzi.
DRIFT’s first small batch release will be introduced in early May 2026, and a selection will be available at the 2026 Sea Otter Classic tradeshow in Monterey, Calif., April 16-19.
