DPS Skis, designer and maker of advanced ski products by fusing space-age carbon technology with groundbreaking shapes, has accepted the ElevateHer Challenge. The Challenge’s purpose is to elevate women in business.
DPS joins 245 other businesses and organizations that have taken the corporate challenge sponsored by the Women’s Leadership Institute (WLI). It is one of 25 new companies that joined the ElevateHER Challenge last year.
With the strenuous effects of the global COVID-19 Pandemic, DPS Skis understands the increased importance of helping women – especially women in the outdoor industry – succeed.
“DPS is proud to be a part of the ElevateHER Challenge and make meaningful progress in raising the stature and contribution among the growing number of women on our team,” said Alex Adema, DPS President and CEO.
“Pat Jones and the Women’s Leadership Institute has provided meaningful support and has been highly engaged in the early stages of the process. We are excited to see where this leads us,” he added.
The ElevateHER Challenge was started by WLI in 2015 as a way to proactively engage organizations and businesses to focus on one or more of six key areas:
- Women in senior leadership
- Adding women to boards
- Retention rates of women
- Monitoring the gender pay gap
- Mentorship programs
- Encouraging women to run for political office
“The EleveateHER Challenge is ideal because it’s research-based and non-prescriptive,” said Patricia Jones, CEO of the Women’s Leadership Institute. “The Challenge is very adaptable among a variety of company cultures. This lends well to success.
“We’ve seen how implementing this challenge can attract and retain talent and enhance return on investment,” Jones continued. “Alex Adema and DPS’ commitment to women’s leadership is rare and sets a great example for other companies in the outdoor industry.”
