DICK’S Sporting Goods announced the launch of Chelsea Collective, a specialty women’s fitness and lifestyle boutique. The first two Chelsea Collective locations will open in August 2015 in Tysons Corner, Va. at Tysons Corner Center and Pittsburgh at Ross Park Mall.
Named for the diverse and eclectic Chelsea neighborhood of New York City, Chelsea Collective will provide customers with an assortment of apparel, equipment, footwear, accessories and beauty products, fusing fitness and fashion to serve trendy women who are have a variety of fitness interests.
Chelsea Collective will feature iconic brands such as Nike and Calia by Carrie Underwood, while also boasting niche brands such as Lorna Jane, Spiritual Gangster and Alala. A significant portion of the store’s total assortment will feature footwear, accessory and beauty brands such as Brooks, Hunter Boots, Pure Vida, Le Sport Sac, evian and philosophy.
“As leaders in sporting goods and fitness apparel, we wanted to provide a destination for women who are on their own personal fitness journeys; a store where they can come in and feel part of a community that understands them and their needs,” said Lauren Hobart, SVP, DICK’S Sporting Goods/General Manager, Chelsea Collective. “We feel Chelsea Collective will meet and exceed this active woman’s expectations.”
While owned and operated by DICK’S Sporting Goods, Chelsea Collective locations will operate as small boutique shops. Both the Tysons Corner and Pittsburgh locations will focus on forming local partnerships that will benefit and reward loyal customers.
“We truly want these stores to have their own voice, their own local flavor,” said Hobart. “We’re hiring experts – associates who live for the latest fitness and fashion trends, who buy and use the products this store offers and who will be a sought after resource to the Chelsea Collective community.”
