Dick’s Sporting Goods has increased its team sports positioning with the acquisition of Affinity Sports, a sports management technology company based in San Diego. Affinity Sports will provide key services to various youth sports national governing bodies and large-scale organizations under the Dick’s Team Sports HQ platform.
Dick’s Team Sports HQ launched in January of 2016 and provides a platform that offers youth sports leagues across the country online registration and team/league websites, custom uniforms and FanWear and access to donations and sponsorships. Affinity’s specialized sports management software will both facilitate and simplify the registration, scheduling and communication processes between national or regional governing bodies and their associated leagues, working to close existing communication gaps and enabling better player and coach visibility between these important groups, says Dick’s.
League administrators will also be able to use the online tools through Dick’s Team Sports HQ to design gear specific to their league, allowing coaches and parents to order uniforms and FanWear right from their league website.
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