Deuter Withdraws from Trials in Walmart Premium Site

Deuter USA today announced that it will not participate in Walmart’s new premium outdoor online store, curated by Moosejaw. As part of a trial arrangement, Deuter products were present on the site at the time of its August 27, 2018, launch. All Deuter products are expected to be removed within the next week.

“While we appreciate the concept of what Moosejaw is trying to accomplish with this new initiative, we have decided this is not the right time to participate.” said Deuter USA President Bill Hartrampf.

Deuter’s 10-year relationship with Moosejaw remains intact, and the brand will continue to support Moosejaw’s brick-and-mortar and online channel, said the company.

“We are constantly evaluating and supporting ways to provide the best products and services to specialty outdoor consumers, wherever they are,” said Hartrampf. “We will always maintain Deuter’s commitment to our core markets, premium quality and the spirit of outdoor recreation.”