Deckers Brands promoted Dave Powers to the role of president where he will lead the company’s omnichannel organization, as well as its Ugg, Teva, Sanuk, Ahnu and Hoka One One brand teams. Powers has overseen the evolution of the company’s global direct-to-consumer channel including the build out of its leading edge omnichannel capabilities.
Since joining Deckers in 2012 as president of direct-to-consumer, Powers has held several senior positions with increasing responsibilities. He most recently served as president of omnichannel where he managed the global retail and e-commerce operations as well as Deckers’ international wholesale and distributor businesses.
Prior to Deckers, he was vice president of global direct to consumer and licensed retail at Converse and also held senior leadership roles at Timberland and Gap.
“Dave has been instrumental in the growth and transformation of our business over the past few years,” said Angel Martinez, who remains chief executive officer and chair of the board of directors. “His work developing our omnichannel model has dramatically enhanced how consumers engage with our brands across retail, e-commerce and wholesale. I’m confident that further aligning our brand portfolio and consumer centric market strategy under Dave’s leadership will move us closer to achieving our global vision for the company. I look forward to working with Dave in his new role to continue to build shareholder value.”
