Outdoors apparel and lifestyle brand Cotopaxi has appointed South Wales-based Unify Brand Partnerships as its UK and Ireland distributor, launch its products in those markets with its autumn/winter 2020 collection. Up until this deal, the brand was selling in the EU but only via its direct-to-consumer website.
Since its launch in the U.S. in 2015, Cotopaxi has expanded in North America and said that the UK was the “next natural step for wholesale distribution, with its trendsetting consumers and innovative retail opportunities.” Unify Brand also represents outdoor and lifestyle brands Teva, Reef, Tretorn, Stance, and Hoka One in the UK.
“We are thrilled to bring this hot new brand to market in the UK and Ireland, two regions focused on championing proactive and conversation-starting brands, of which Cotopaxi most certainly is,” said Unify Brand Partnerships managing director Damian Cooper. “Cotopaxi is a gamechanger in the outdoor and lifestyle spaces, representing the new wave of consumer-driven brands, empowering the public and advocating for change.”
Cotopaxi director of wholesale, Heath Christensen, added: “We are truly excited to be working with Unify Brand Partnerships. The UK and Ireland have a vibrant outdoor lifestyle culture and Unify Brand Partnerships is the perfect partner with a wealth of experience to help us promote our brand mission abroad.”
Unify Brand Partnerships will show the new Cotopaxi autumn/winter 2020 collection at ISPO in January 2020.
