CORDURA brand announced the launch of its latest softened strength CORDURA Denim Infinity fabrics featuring Lenzing TENCEL fiber technology as part of its “Authentic Alchemie” Collection debut.
CORDURA Denim ‘Infinity’ fabrics are honed to integrate the “best of both worlds” – softness with strength, fashion and function, durability with definition. TENCEL fiber brings additional comfort, strength and sustainability benefits to the collection.
“Artistic Milliners continues to impress with its denim innovations – tracking flawlessly with what today’s consumer is searching for. They go beyond just traditional heavy denims, migrating to denims that can sit effortlessly with you throughout the day – wherever you may go,” said Cindy McNaull, global CORDURA brand and marketing director. “Incorporating TENCEL allows us to add enhanced comfort benefits to our already comfortably durable CORDURA Denim fabric, resulting in a softer side of durability for the next generation of performance denims.”
According to Tricia Carey, director of global business development at Lenzing Fibers Inc., “As denim takes on modern evolution, we’re able to use our denim fabrics in ways that address our lifestyle. CORDURA brand brings the long-lasting durability and strength, and we enhance it with comfort, softness and fashion. Our mill partner, Artistic Milliners, is at the forefront of innovation and development, and by blending these fibers we see that we’re able to take performance denim to another level.”
Fabrics from the “Authentic Alchemie” collection will be showcased at CORDURA® brand booth #39213 during OR Show, along with a trend collaboration between the brand and Denim Dudes author Amy Leverton.
The 2017 trends include:
- The Future is Real: Introducing the CORDURA Denim ‘Originals’ Collection
- Luxury in Lifestyle: Combining the Best of Both Worlds with the CORDURA Denim ‘Infinity’ Collection
- “Di-Versitility”: Engineered Comfort with the CORDURA® Denim ‘Freedom’ Collection
“By using CORDURA fiber technologies combined with TENCEL fibers, we build products to be comfortable and last. We are designing for durability, creating jeans that feel great and can be used in many situations and conditions from office to street to outdoor… one jean created for a lifetime,” said Omer Ahmed, Director (Fabric Division), Artistic Milliners.
Original designs from the CORDURA brand + ESMOD collaboration – including a garment made with Artistic Milliners CORDURA Denim – will also be on display at booth #39213. ESMOD students developed style portfolios using a combined foundation of traditional workwear and inspiration from today’s specialist sportswear. The garments showcased present the vision of these young designers for transitional work/lifestyle clothing.