INVISTA’s CORDURA brand is gearing up to expand itsdurable product portfolio in Japan. Fashion meets function with the introduction of new CORDURA Apparel fabric offerings tailor-made for the growing active, outdoor, and urban lifestyle segments in the region. Takashi “TK” Kawasaki, the CORDURA brand’s newest market development manager, will lead the expansion efforts by working with sales, marketing and technical teams to drive new innovation, development, and branding strategies.
“The CORDURA brand has a rich history within the Japanese market, especially in the bag and pack segments where durability, functionality, and fashion have been valued for decades,” says global CORDURA brand and marketing director, Cindy McNaull. “Likewise, today’s Japanese style-savvy consumers provide much inspiration for our innovation pipeline. With TK’s leadership, we look forward to introducing our latest CORDURA Fashion x Function Apparel Collection including our wide array of CORDURA AFT, Canvas, Denim, Naturalle, Soft Comfort Knits, Ultralite, and CORDURA Combat Wool fabric technologies.”
