Nearing a half century of offering durable fabric technologies, INVISTA’S CORDURA brand will launch the “Building Durable Bonds” campaign at Outdoor Retailer Winter 2013 Market in Salt Lake City, Utah, Jan. 23-26, 2013. The campaign highlights decade-long relationships the brand has developed with customers across the world and showcases durability beyond CORDURA fabric and fibers.
From informative CORDURA fabric landing pages on customer websites to hang tags, media relations and social media shout outs—a full range of support will be on display at the CORDURA brand booth #39217 at the Outdoor Winter Market.
To kick off the new campaign, the CORDURA brand team will launch its first digital timeline during the show, which exemplifies its heritage and long-standing commitment to its brand and mill customers. The timeline has a permanent home on www.CORDURA.com, where users can browse decades of memorable adoptions, innovations, sponsorships and more.
“Our CORDURA brand team is always looking to the future on what we can create to help our valuable brand, retail and mill customers,” said Cindy McNaull, global CORDURA brand marketing director. “When customers choose CORDURA fabric because of its durability, they also benefit from the additional support we offer them. From cooperative marketing efforts to resources that help educate end-use customers on the quality product they’re purchasing, we help our customers ensure that their customers return time and time again. Our new timeline and the ‘Building Durable Bonds’ campaign exemplify this commitment and provide inspiration for future outreach and collaborative messaging.”