INVISTA’s CORDURA brand announced Erdal Merttürk as new technical account manager for the Middle East brand support team.
“Erdal’s experience with INVISTA makes him a great fit for CORDURA brand needs in the Middle East. He understands and embodies that we, as a brand, stand for high quality products that help ensure long-lasting performance and customer satisfaction,” said Cindy McNaull, CORDURA brand global brand and marketing director.
Currently, Merttürk is based in INVISTA’s office in Turkey and looks after sales and marketing activities in Turkey, North Africa and the Middle East. He is also responsible for managing key regional accounts for INVISTA’s performance solutions’ business as well as new business development opportunities. This new role with INVISTA’s CORDURA brand team leverages his experience and knowledge of the company with the opportunity to grow the CORDURA fabric business in the region.
Merttürk attended Marmara University in Istanbul where he studied Economical and Administrative Sciences. He then went on to South Bank University in London where he received his Master of Arts in Internal Business.