Chaco Footwear has created an innovative partnership program to help support retailers affected by the COVID-19 crisis.
Chaco’s dropship program will allow participating retailers to offer their full collection of products through Chacos.com. Using a unique digital experience, participating retailers will earn a percentage on every sale. Chaco will handle the delivery and any returns for the retailer.
Chaco is using this program to encourage its consumers to “stay home and shop local,” while social distancing and sheltering-in-place. The brand has also created a full suite of marketing materials for each retailer to launch through their social media and digital channels, with Chaco driving awareness and engagement through its own marketing channels.
Chaco has offered the program to an initial group of retailers and plans to scale the program over the coming weeks.
