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REI to be Exclusive U.S. Retailer for GHOST Bicycles

Martin Vilaboy -
REI and GHOST, a German manufacturer of high-performance mountain　bikes, are partnering to bring GHOST brand bicycles to the United States. GHOST’s 2015 line will...
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Events

Nathan Fires Up Run Specialty Retail Events

Martin Vilaboy -
Nathan Sports is partnering with select run specialty retailers across North America to support the launch of its new light-projecting products and the brand’s...
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Events

National Trails Day Attracts 144K Hikers

Martin Vilaboy -
More than 144,000 Americans hit the trail on June 7 to participate in American Hiking Society’s National Trails Day, an annual celebration of America’s...
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Market Research

New Balance Uses Video to Enhance In-Store Sales

Martin Vilaboy -
New Balance launched a series of events in 50 specialty running stores this week to highlight a video experience that helps launch the new...
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Events

Ragnar, OR, OIWC Join Forces on Relay Challenge

Martin Vilaboy -
Ragnar Relay Events and Outdoor Retailer (OR) have teamed up to stage a Relay Challenge in support of the Outdoor Industries Women’s Coalition (OIWC)....
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Climbing

Arc’teryx Expands into Footwear

Martin Vilaboy -
Arc’teryx is set to introduce a new line of Technical Performance Footwear for spring 2015. The company claims that the line "defies current methods...
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Newly Released

BioLite Smokes Kickstarter Goal with $1M

Martin Vilaboy -
The public demand for BaseCamp, BioLite’s newest product introduction, proved itself a million times over when the brand’s recent Kickstarter campaign raised $1,032,443 for...
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Newly Released

Sturdy Girl Awarded Sports Bra Patent

Martin Vilaboy -
Sturdy Girl Sports has been issued Patent 8,690,634 B2 for utility by the U.S. Patent and Trademark Office for the Sturdy Support System that...
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Events

Running Event Among Fastest-Growing Trade Shows

Martin Vilaboy -
The annual running specialty trade show in Austin, known as The Running Event (TRE), has again been named to the top 10 list of...
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Events

HOKA ONE ONE Revives Tradition of 2-Mile Postal with Countrywide Competitions

Martin Vilaboy -
HOKA ONE ONE, a division of Deckers Outdoor Corporation, announced the revival of the High School 2-mile Postal competition this Fall. In order to...
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