Sweet Protection, which provides high-performance helmets and goggles, named Jon Jay as its new brand marketing manager for North America. The industry veteran brings extensive experience as the company continues to expand its footprint in the U.S. and Canada.
Jay joins Sweet Protection after over three years as marketing content manager with Fischer Skis. Prior to this, he was the senior editor for SKI Magazine, where he led gear testing for ski, ski boot and backcountry gear. Jay has also spent nearly a decade as a journalist covering the ski industry.
In this role, Jay will be tasked with increasing Sweet Protection’s brand awareness in North America through marketing and public relations channels, while also working with large- and small-scale retailers in the U.S. and Canada.
“The first Sweet Protection helmet I tested was the Trooper Helmet about 10 years ago, and I was so stoked,” said Jay. “The fit and the performance were excellent. Since then, everyone in the industry I’ve worked with has affirmed that Sweet Protection simply makes the best products.”
“ I’ve worn Sweet Protection bike helmets exclusively for eight years, but the task now is just increasing that awareness for people who want quality gear but might still be new to the brand,” he continued. “ Skiing and biking are definitely my biggest passions, and I’m stoked to work with a company as respected as Sweet Protection.”
“We’re thrilled to welcome Jon to Sweet Protection as our new brand marketing manager for North America. He brings a wealth of experience in the outdoor industry, as well as in media and communications,” said Bob Donker, GM, North America, Active Brands, Sweet Protection’s parent company. “He’s also a passionate skier and accomplished mountain biker familiar with the reach and reputation of Sweet Protection, and we look forward to him embracing this role and introducing more athletes to what we have to offer.”
