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Founded Outdoors, REI: Small Outdoor Businesses Still Rely on China Manufacturing

Brady Hicks -
Founded Outdoors and REI Co-op Path Ahead Ventures published a new report in which they noted that small outdoor industry businesses tend to rely...
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Revelyst Unveils Bozeman Innovation Center

Brady Hicks -
Revelyst - a maker of brands that design and manufcature performance gear and precision technologies - unveiled a new hub of outdoor gear excellence....
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Swany America Appoints New Director of Marketing, Creative

Brady Hicks -
Swany America, which offers high-performance ski gloves and winter accessories, named Adam Weitzel as director of marketing and creative, part of its North American...
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Abode Outside Appoints Sales Director, Names Regional Agency of Record

Brady Hicks -
Abode Outside, an eco-friendly knitwear company for all seasons, appointed Bill Chandler as director of sales. A veteran in the outdoor and specialty CPG...
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OIA Members Speak on Damaging Impact of Tariffs on Outdoor Rec Economy

Brady Hicks -
Several members of the Outdoor Industry Association (OIA) joined other industry leaders, taking part in a hearing by the U.S. Senate Committee on Small...
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OIA Lobbies Congress to Block Public Land Sale Proposal

Brady Hicks -
Outdoor Industry Association (OIA) has strongly urged Congress to oppose provisions added in the House Natural Resource Committee budget reconciliation package, as proposed by...
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TEREN Going Full-On Jedi with Yoda-Speak, Star Wars-Themed Site

Brady Hicks -
eVent partner brand TEREN – in honor of this May the 4th (Be With You) - is celebrating in true adventurous spirit by translating...
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Sweet Protection Adds Industry Veteran Jon Jay as New Brand Marketing Manager

Brady Hicks -
Sweet Protection, which provides high-performance helmets and goggles, named Jon Jay as its new brand marketing manager for North America. The industry veteran brings...
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Outdoor Alliance, Partners Request Congress Fund Outdoor Recreation Programs

Brady Hicks -
In a recent letter to Congress, Outdoor Alliance and 74 partners representing the outdoor recreation community addressed the issue of insufficient funding for outdoor...
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OIA, Cold Partner to Help Member Companies Address Regulatory Compliance

Brady Hicks -
‍Outdoor Industry Association (OIA) partnered with Cold, the provider of a sustainability management platform that employs AI to streamline compliance for outdoor and apparel...
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