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Market Research

Market Research

Social Media Subscriber Growth Plateauing?

Martin Vilaboy -
During the past four years, almost all of the major social media platforms, or at least the one consistently tracked by Pew Research surveys,...
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Market Research

Outdoor Foundation, Coleman Examine Paddlesports Trends

Martin Vilaboy -
The Outdoor Foundation and The Coleman Company, Inc. released the Special Report on Paddlesports, which provides a detailed look at participation in kayaking, canoeing,...
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Market Research

Survey: Consumers Choose Marketplace over Retail Sites

Martin Vilaboy -
Digital shoppers are increasingly starting their product searches on retail marketplace platforms, which allow third-party merchants to sell goods, before looking on an individual...
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Market Research

Deloitte: Consumers Say Back-to-School Shopping Can Wait

Martin Vilaboy -
With plenty of last year's supplies stowed in the closet and the option to restock at-will, back-to-school shoppers may be in no hurry to...
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Market Research

National Retail Federation Revises Annual Economic Forecast

Martin Vilaboy -
The National Retail Federation lowered its retail sales forecast for 2015 because of unexpected slow growth recorded during the first half of the year,...
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Market Research

The Rise of ‘U-Commerce’

Martin Vilaboy -
First, there were physical stores, and it was just “commerce.” Then came the Internet and with it “e-commerce.” Next, the Internet moved to the...
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Market Research

Growth Slows in Chinese Outdoor Market

Martin Vilaboy -
According to estimate based on the latest market research by the organizers of the Asia Outdoor, China’s outdoor market expanded by 10.9 percent to...
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Market Research

EOG Research Shows Continued Outdoor Market Growth

Martin Vilaboy -
The European Outdoor Group (EOG) has released the key findings from the latest phase of its ongoing State of Trade market research programme. Top...
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Market Research

Report Provides Insights to Product Videos Within Outdoor Industry

Martin Vilaboy -
Gear Cuts, a specialty video production company that creates ecommerce product videos for clients in the outdoor, cycling and snow sports markets, has released...
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Market Research

Warmth in the West Spreads East for Holiday Weekend

Martin Vilaboy -
Summer officially arrived last weekend on June 21; however, many consumers have been in a warm weather mindset for several weeks now. Compared to...
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