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Brand Watch

Merrell Signs Two Trail Running Pro Athletes

Bruce Christian -
Merrell, an outdoor footwear brand, announced it has added trail runners Aum Gandhi (pictured) and Rachel Tomajczyk to its roster of global athletes.  Gandhi and Tomajczyk are the...
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Brand Watch

Solo Stove Becomes Official Fire Pit of Spartan US

Bruce Christian -
Solo Stove announced a partnership with Spartan, joining as an official sponsor of the Spartan Race U.S. Series and provider of the Official Fire...
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Endurance

Rab Increases Support for Cirque Series

Bruce Christian -
British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has increased its support for the Cirque Series, a global mountain running event organized...
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Endurance

Outdoor Gear Exchange Prepares for Long Trail Relay

Bruce Christian -
Outdoor Gear Exchange (OGE) is gearing up to begin a relay thru-hike of the 272-mile Long Trail in Vermont to raise funds and awareness...
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Endurance

Ultra-trail Runner Signs to Gnarly Nutrition Athlete Team

Bruce Christian -
Gnarly Nutrition has signed ultra-trail runner Ryan Montgomery to its athlete team. “I am excited to be supported by Gnarly because its products align with...
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Endurance

Kahtoola’s TransRockies Welcomes Runner Nominations

Bruce Christian -
Ever dream about running your way through Colorado’s scenic Rocky Mountains with a festive group of like-minded trail geeks? Now is your chance to...
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Endurance

Kilimanjaro Trail Run Set for September

Bruce Christian -
This September, the Kilimanjaro Trail Run (KTR) will offer four high-altitude races over two days on Africa’s tallest mountain. Mount Kilimanjaro is a beacon...
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Endurance

Pikes Peak APEX Announces Partnership with Norwood Development

Bruce Christian -
Sports Strategies announced a partnership between Norwood Development and Pikes Peak APEX. As Southern Colorado’s most recognized real estate development company, Norwood joins The...
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Endurance

TransAmTri Announces Date for First North Edition Race

Bruce Christian -
RaceTwitch Events, announced the date for their second official TransAmTri, the longest triathlon in the world, will be Monday, May 2, 2022, in the...
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Endurance

Spartan Invests in Global Long-distance Hiking Series HIGHLANDER

Bruce Christian -
A leading endurance sports and extreme wellness brand, Spartan, has invested in long-distance hiking event series HIGHLANDER, forming a strategic partnership. The partnership aims...
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