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Brand Watch

Kane Footwear Adds 12 Universities, 5 Athletes to College Collection

Bruce Christian -
Kane Footwear announced the expansion of its officially licensed college collection with 11 additional schools. In celebration of the expansion, it is partnering with...
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Endurance

BOA Footwear Study Supports Company’s Performance Claim

Bruce Christian -
BOA, creators of high-performance dial-based fit solutions, unveiled a trail run-specific footwear study that attests to the company’s registered Fit System and trademarked PerformFit...
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Component Suppliers

Dasheng Releases DURAPONTEX N-Series with Foaming Technology

Bruce Christian -
Dahsheng Chemical (DSC), a performance foam manufacturer, launched its premium product line, the trademarked DURAPONTEX N-Series, at the NE and NW Materials Shows. DSC...
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Brand Watch

Run Industry Veterans Launch Jogology Running Socks

Bruce Christian -
Running industry veterans Tanya and Bert Pictor and Luke Rowe have introduced a running sock brand called Jogology, to be sold exclusively at Run...
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Endurance

Skratch Labs Unveils Crispy Rice Cake Variety

Bruce Christian -
Skratch Labs, a provider of innovative sports nutrition products, has released the Crispy Rice Cake Sport Fuel Variety Packs, complete with a flavor: Salted...
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Endurance

Tailwind Fuels Hardrock 100 Mile Endurance Runners

Bruce Christian -
Following Courtney Dauwalter’s record-breaking performance at Western States using her signature Endurance Fuel flavor, Dauwaltermelon, Tailwind Nutrition is gearing up for the Hardrock 100...
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Brand Watch

SMITH Grows Running Category with Vert PivLock Sunglasses

Bruce Christian -
SMITH announced the growth of its performance running category with innovative trademarked eyewear the Vert PivLock sunglass, along with the addition of several professional...
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Brand Watch

LEKI Introduces Hemp Trekking Pole

Bruce Christian -
LEKI, an innovative in skiing, trekking and trail running poles has introduced the Hemp One Vario, a trekking pole made from sustainable organic material. The...
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Associations

Let Me Run Names Executive Director

Bruce Christian -
Let Me Run has named Richard Sexton as its executive director, effective immediately. Sexton replaces Emily Battle, who helmed the nonprofit physical and emotional...
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Brand Watch

Gnarly Introduces 2 Hydrate Electrolyte Powders Based on Customer Poll

Bruce Christian -
Gnarly Nutrition launched two limited-edition varieties of its electrolyte supplement, Gnarly Hydrate, in Salted Margarita and Lemonade. This is the first time Gnarly has made...
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