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Brand Watch

Wildhorn Outfitters Enters Mountain Bike Gear Category

Bruce Christian -
Wildhorn Outfitters, an outdoor technology company that designs and manufactures recreational products for retail customers, is entering into the mountain bike category with a...
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Brand Watch

Enduro Bearings Launches D2C Website

Bruce Christian -
For the first time in its 25-plus years, Enduro Bearings full line of cycling products – a list that tops 1,200 unique SKUs –...
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Cycling

Iron Horse Bicycle Classic Celebrates 50 Years

Bruce Christian -
The Iron Horse Bicycle Classic celebrates its 50th anniversary May 27-30 at the annual celebration of cycling in Durango, Colorado. In addition to the world-renowned Durango-Silverton...
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Cycling

Bikepacking Roots, Adventure Cycling to Connect Epic Mountain Biking Routes

Bruce Christian -
Two epic mountain biking routes run north to south across the western United States – the Great Divide Mountain Bike Route (GDMBR), which was...
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Cycling

United Sports Brands Acquires PEARL iZUMi

Bruce Christian -
United Sports Brands (USB), a  leader in sports performance and protective products, has acquired PEARL iZUMi USA, a manufacturer and retailer of cycling apparel...
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Cycling

Bass Pro Shops, Cabela’s Unveils Ascend Adventure Bikes

Bruce Christian -
Bass Pro Shops and Cabela’s unveiled the new lineup of Ascen Adventure Bikes, engineered to cover every surface and lifestyle. As the exclusive bicycle...
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Cycling

USDA Forest Service Issues Guidance to Manage Future E-Bike Use

Bruce Christian -
The U.S. Department of Agriculture’s Forest Service has released internal guidance on how future e-bike use is managed on national forests and grasslands. The...
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Cycling

NCM Introduces Euro-Inspired Commuter E-Bike Line

Bruce Christian -
Since its inception in Germany in 2014, NCM, a Leon Cycle brand, has grown into one of Europe's most popular e-bike brands, and it recently launched a...
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Cycling

SGS Approved to Test, Certify eBikes & eMobility Devices

Bruce Christian -
SGS, a testing, inspection and certification company, has become a Nationally Recognized Testing Laboratory (NRTL) to be accredited by Occupational Safety and Health Administration...
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Cycling

Aventon’s Next Generation Pace 500 & 350 Have Arrived

Bruce Christian -
The next generation of the Aventon ebike Pace 500 has arrived. It has undergone several upgrades and a new design, all while continuing to...
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