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Brand Watch

ENVO Drive E-Mobility Brand Taps SIMBOL as PR Agency of Record

Bruce Christian -
Hoping to build on seven years of steady growth across North America, ENVO Drive Systems – designer of traditional e-bikes as well as purpose-built...
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Cycling

(e)revolution Announces e-Bike Rally to Kick Off Consumer Show Days

Bruce Christian -
(e)revolution announced it is co-hosting an e-bike rally with the City of Denver’s Office of Climate Action, Sustainability and Resiliency as part of its...
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Associations

Better Bike Share Partnership Awards $100,000 in Grants

Bruce Christian -
The Better Bike Share Partnership (BBSP) awarded nearly $100,000 in grants to six projects that will reach and engage traditionally underserved populations through shared...
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Cycling

Lectric eBikes Declares ‘National E-bike Day’

Bruce Christian -
Lectric eBikes, an e-bike brand, celebrates May 30 as National E-Bike Day, a day to encourage riders to honor e-biking and to make the...
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Cycling

UNBOUND Gravel Hosts Largest Field in Event’s History

Bruce Christian -
With approximately 4,000 riders, Life Time’s Garmin UNBOUND Gravel presented by Craft Sportswear will host its largest field ever, continuing its reign as the...
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Brand Watch

Aleck’s Tocsen Crash Sensor Available to Cyclists in US, Canada

Bruce Christian -
Following its recently announced acquisition of impact detection technology company Tocsen, Aleck, a maker of wireless helmet audio systems for outdoor sports, announced that...
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Cycling

Ride1Up Releases Fat-tire Rift E-Bike

Bruce Christian -
Ride1Up has packed an impressive amount of performance and value into an affordable and capable platform. Only this time, it's in an all-terrain fat...
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Brand Watch

Jelenew, Female Sports Brand, Launches Lines for Spring

Bruce Christian -
Jelenew, a luxury high-performance female sports brand with a cycling focus, is launching expanded lines for spring, combining French couture design and technical performance...
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Cycling

Multiple Bike Brands Use Fitted to Optimize B2B Experience

Bruce Christian -
Fitted, an all-in-one B2B sales platform for a range of outdoor brands/retailers, builds on its move into the cycling realm with multiple major bike...
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Cycling

Alchemy Bikes Launches Lycos Gravel Bike Option

Bruce Christian -
Just months after launching its flagship gravel bike, the Lycos Au, and just in time for the Sea Otter Classic bike expo, Alchemy Bikes...
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