Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine and PackTowl, has named Jaime Buyagawan as its National Sales Manager. In this role, Buyagawan will oversee the U.S. Outdoor Specialty channel and will be responsible for developing and executing short- and long-term strategies. He will work closely with the Cascade Designs sales agencies to drive sales, develop and implement marketing and merchandising plans in the United States.
Cascade Designs President Paul Connolly said, “His [Buyagawan] knowledge of the outdoor industry and sales experience — through both physical retail and sales management — will be an incredible asset to the team and will help us to continue growing and developing our brands.”
Buyagawan brings 29 years of experience, spanning different positions within the industry, to this role. He began his work in the outdoor industry on the sales floor at REI Co-op and has since worked in sales leadership positions for The Sherpa Group Two, CamelBak and Sea to Summit.
In his most recent role as Senior Sales Manager (Western region) at Sea to Summit, Buyagawan monitored and analyzed sales performance metrics, developed strategic account-level business plans and drove sales growth and profitability through the achievement of sales goals.
“The opportunity to work for Cascade Designs is game-changing. It’s not every day you get to interact with passionate product development teams and peek into the onsite test labs while en route to a production floor to witness Therm-a-Rest sleeping pads being made or MSR stoves being test-fired,” said Buyagawan. “Cascade Designs has a legacy of excellence and I look forward to contributing to the MSR, Therm-a-Rest, Platypus, Pack Towl and SealLine brands’ futures.”
For more information about Cascade Designs, visit: https://www.cascadedesigns.com/
