Through a new e-commerce site (www.carhartt.com/eu/en-eu), consumers throughout the European Union (EU will be able to purchase the brand’s iconic men’s and women’s workwear styles.
“With the launch of this new e-commerce site, the hardworking people of Europe will now have direct access to Carhartt’s premium workwear products,” said Albert Foppen, EMEA managing director at Carhartt. “We’re very proud to bring the brand American workers have relied on for nearly 130 years to Europe’s blue-collar men and women.”
With a Netherlands-based distribution center, Carhartt’s European e-commerce site will service consumers in all 28 EU countries. The site currently supports English, Dutch and German languages, with a commitment to add additional languages in the near future. The site is capable of meeting the needs of consumer transactions in Euros (EUR) and Pounds (GBP), and it is optimized for a quality user experience regardless of the device used to shop.
Carhartt first launched its EMEA (Europe, Middle East, and Africa) division in 2000 with a European headquarters based in Amsterdam. Before the launch of Carhartt’s European e-commerce site, Carhartt’s business in Europe was focused on building consumer loyalty through its partners in the workwear distribution channels.