Cabela’s Incorporated said it will begin construction on a newly designed 50,000-square-foot store in El Paso, Texas this year even as it awaits approval of its proposed acquisition by Bass Pro Shops. Construction on the 50,000-square-foot store is expected to begin this year, and Cabela’s anticipates a fall 2017 opening.
Upon opening, it will become the seventh Cabela’s location in Texas, joining Fort Worth, Buda, Allen, Waco, Lubbock and League City. The store will join the new West Towne Marketplace development located off Exit 8 of Interstate 10 near Paseo del Norte. River Oaks Properties, an El Paso retail developer, is the developer of the open-air retail and entertainment destination.
“We are focused on continuing to build and expand the Cabela’s brand and retail footprint,” said Tommy Millner, Cabela’s Chief Executive Officer. “El Paso presents a great opportunity to better serve our established customers throughout western Texas and southern New Mexico, and to introduce Cabela’s to additional outdoor enthusiasts in the region. We are excited to provide a store designed specifically for the outdoor activities and needs of that area.”
The store will offer customers an immersive outdoor experience with a 360-degree wildlife-display feature, dozens of taxidermy mounts, vintage outdoor photos and memorabilia, and a regionally specific theme and habitat feature. Additionally, the store will include an archery and firearm tech room, indoor archery range and Bargain Cave, along with thousands of outdoor products displayed using Cabela’s new layout that dedicates more square footage to the company’s core areas in hunting, fishing, camping and recreational shooting.
The new layout also will allow a more flexible product assortment as outdoor activities change throughout the year, resulting in more in-season and regionally specific gear, says the retailer. Cabela’s expects to employ approximately 125 full-time, part-time and seasonal employees at the store, most of whom will come from the surrounding area.