Burley Design announced a partnership with Riteway Products Japan. Beginning July 2017, Riteway will launch a dealer demo fleet at bike shops nationwide to give consumers the opportunity to experience Burley bike trailers first hand.
Burley will not only expand their existing presence in Japan through this partnership, but they’ll also strategically grow their Independent Bike Dealer base, said the company.
“Bike trailers are not currently as commonplace in Japan as they are in other parts of the globe,” says Burley President Allison Coughlin. “We’re looking forward to broadening our reach into a market that hasn’t experienced a Burley adventure.”
Since being established in 1996, Riteway has been a leader in distributing high end bicycles and bike parts & accessories in Japan. They focus on advocacy and increasing ridership in Japan through their organization, Japan Bicycle Culture Association.
“We are excited to work with Burley to expand the use of bike trailers in Japan,” says Riteway Marketing and Brand Manager Takanori Saki. “Burley’s multifunctional products are known around the world for their safety, quality and durability and we look forward to working with shops around the nation to provide people with the opportunity to demo a Burley Bike Trailer.”
