BOTE, an innovator the paddleboard, kayak, and water lifestyle space, plans an aggressive rollout of new brick-and-mortar retail locations across the United States.
The expansion demonstrates the brand’s growth and success with retail. BOTE’s flagship stores are designed as hubs to bring together the community, provide experiences and guidance, and display the full range of BOTE paddleboards, kayaks, and recreational products.
BOTE flagship locations also feature lounges serving BOTE’s own brews and host regular events to help people get out on the water as well as charitable events that support the local community.
To lead its expansion strategy, BOTE has hired Devin Gillette as Director of Retail. Gillette brings years of experience in the outdoor and action sports industry, having served in executive retail and marketing roles and most recently spearheaded Black Diamond Equipment’s retail expansion.
“We are doing something different than your traditional retail,” said Gillette. “BOTE flagship locations are an experience where people can see and feel all that we stand for as a brand, hear the passion and knowledge of our staff, and get excited about the water lifestyle. The new stores are designed as hubs, offering events, networking and education, and we are honored to be joining these communities.”
Kicking off the brand’s expansion strategy is the new flagship location in Austin, Texas, 312 Barton Springs Road, just down the street from YETI and other major retailers. BOTE plans on this location opening Summer 2022; grand opening details will be announced soon.
“We may be a Florida-based business, but our DNA is fused with Austin genes,” said Corey Cooper, BOTE CEO and co-founder. “Our mission is to Stand Apart and create a lifestyle experience with innovative and stylish products inspired by culture, community, art and music. Our Austin location may represent our first flagship foray outside the physical Florida market, but we’ve long since embraced the unique Austin perspective in our brand. I’m excited to bring our brand to Austin and be the outpost for the water lifestyle.”
